Kasper Rorsted, Adidas’ CEO considering the fact that 2016, chose to leave the business enterprise in August 2022 and will officially renounce on November eleven, 2022. Harm Ohlmeyer, Chief Financial Officer, will lead the label till January 2023. Following that, Gulden will take over as CEO of the firm.
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Bjrn Gulden, Adidas’ new CEO, formerly worked for rival sports clothing business enterprise Puma. Bjrn become born on June 4, 1965, to Arild Gulden, a former global handball and soccer player. He has been the CEO of Puma for the reason that 2013, after working because the Senior Vice President of Apparel and Accessories at Adidas from 1992 to 1999.
Björn Gulden (@bjoern_gulden)’in paylaştığı bir gönderi
Gulden changed into additionally the CEO of the Danish earrings corporation Pandora in 2012. From 2000 until 2011, he become the Managing Director of Deichmann, Europe’s biggest shoes save, where he oversaw agencies which include Off Broadway Shoes and Rack Room Shoes.
Prior to 2000, he had many government roles on the outdoor garb manufacturer Helly Hansen. Gulden, like his father, became a expert handball and soccer player. He performed football for FC Nürnberg in Germany and for the Norwegian Premier League’s Bundesliga.
He also performed handball for Haslum in Norway’s pinnacle division. Thomas Rabe, Chairman of Adidas’ Supervisory Board, introduced Bjrn Gulden’s arrival in an authentic press statement, stating:
“We are delighted to welcome Bjrn Gulden lower back to Adidas.” Bjrn Gulden has over 30 years of expertise within the athletic products and shoes industries. As a outcome, he is well informed about the world and has a sizable community in sports and retail.”
Björn Gulden (@bjoern_gulden)’in paylaştığı bir gönderi
Rabe went on to discuss the latter’s accomplishments at Puma, announcing:“In the Nineties, Bjrn Gulden served Adidas correctly for seven years.” He revitalized the Puma emblem and led the company to document profits as CEO. The Adidas AG Supervisory Board is confident that Bjrn Gulden will lead Adidas into a brand new age of power and appears ahead to a fruitful collaboration.”
In addition to being a expert athlete, Gulden studied Business Administration in Norway and earned an MBA at the Babson Graduate School of Business in Boston, Massachusetts. Gulden speaks many languages, such as English, German, and Norwegian.
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